10 Creative Ways to Use Points in Your Rewards System
Points-based loyalty programs are no longer just about discounts. With the right strategy, they can become a powerful tool to engage customers, drive repeat visits, and even boost referrals. If you’re using Spree Rewards or planning to, here are 10 unconventional ways to maximize your points system.
1. Tiered Rewards for Bigger Spenders
Not all customers spend the same amount, so why reward them equally? Implement tiered point structures where higher spending unlocks better perks. For example:
- Bronze Tier: 1 point per ₱100 spent
- Silver Tier: 1.5 points per ₱100 after ₱1,000 total spend
- Gold Tier: 2 points per ₱100 after ₱3,000 total spend
This encourages customers to spend more to reach the next tier. For deeper insights, check our guide on reward tracking strategies.
2. Limited-Time Point Multipliers
Run seasonal campaigns where points are doubled or tripled for specific products or timeframes. For instance:
- Double points on weekends
- Triple points on birthdays (verified via your Spree Rewards app)
- Bonus points for trying new menu items
This creates urgency and incentivizes trial.
3. Points for Non-Purchase Actions
Reward engagement beyond transactions. Offer points for:
- Writing a Google review
- Tagging your business on social media
- Referring friends (pair this with referral reward tactics)
4. Mystery Rewards with Point Redemption
Instead of fixed rewards, let customers redeem points for a “mystery gift.” This could be:
- A random free item
- A surprise discount (e.g., 10–50% off)
- A bonus item with their next purchase
The unpredictability adds excitement.
5. Points Pooling for Group Rewards
Allow families or coworkers to combine points for larger rewards. This works well for:
- Office coffee orders
- Group dining
- Shared memberships (e.g., gyms, salons)
6. Charity Point Conversions
Let customers donate points to a cause you support. For every 100 points donated, you could contribute ₱10 to a local charity. This builds goodwill and aligns with customer values.
7. Early Access or VIP Perks
Reward loyal customers with:
- Early access to new products
- Exclusive VIP-only items
- Invites to special events
This makes high-point members feel valued. Learn how local shops implement this in this case study.
8. Points for Feedback
Offer points in exchange for completing short surveys about their experience. This provides valuable data while keeping customers engaged.
9. Gamified Challenges
Create point-based challenges like:
- “Visit 5 times this month for 500 bonus points”
- “Try 3 new menu items for a free drink”
- “Spend ₱1,000 in a week for double points”
10. Point Combos with Gift Cards
Link your points system with top-up gift cards. For example:
- Load a ₱500 gift card, get 50 bonus points
- Redeem 200 points for a ₱50 gift card top-up
FAQs
How do I set up these point strategies in Spree Rewards?
The platform lets you customize point rules, tiers, and rewards in the dashboard. For help, contact our team.
What’s the ideal point-to-peso ratio?
Start with 1 point per ₱50–₱100 spent, adjusting based on your margins and competition.
How often should I refresh reward ideas?
Update offerings quarterly or seasonally to maintain interest.
Ready to transform how you use points? With these strategies, your loyalty program won’t just reward purchases—it’ll drive meaningful engagement. And remember, the best systems point customers toward long-term relationships, not just transactions.